Art of the Bluff
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Art of the Bluff

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March 1, 2009
Daniel Cox
Editor, Poker Insider Magazine

Twentynine Palms, CA – During the 2004 World Series of Poker Main Event, amateur player John Carway was in a hand with poker professional and notoriously loose player Sam Farha. After betting all-in and being called, John said, “I was trying to bluff you out, but obviously you don’t bluff.” Sammy replied, “You were shaking too much. That is why you are better on the Internet.” After a miracle Eight of Spades on the river gave the hand to John, Sammy (the 2003 WSOP Main Event runner-up) said, “You got to prove it.”

Reasons to Bluff
The best hand does not always win the pot. Often the player that acts as if they have the best hand is the one who rakes in the chips. When playing short-handed, the chances increase that no one has a good hand. Normally, to get a bluff to work, you need to fire more than one bet at the pot, establishing that you have a strong hand. If you raise pre-flop and miss on the flop, the other players do not know it. It is possible to fool them with a bluff here, since they are likely to assume you have a high pair or hit the straight or flush draw. If you are in a late position and everyone checked to you, it is smart to bet strong. This move may force some players out of the hand. This is true if the board holds a couple of high cards, a straight draw or a flush draw. Unfortunately, since some players may stay, you must continue the bluff to make it work.

Most high quality players stick to the rule and throw away a hand as soon as they know it cannot win. By bluffing, you increase the chances they might throw away a missed flush/straight or low pair. You can also steal the pot by bluffing on the river card. When a middle or low pair appears on the flop, other players might be waiting for a high card and not want to waste their chips against a possible set. In this instance, a strong bet may cause the other players to think you made the set. Betting strong when an Ace is on the board is a prime bluff opportunity, but it could also come back to haunt you, since, statistically, an Ace appears as a hole card 22% of the time.

When there are fewer players in a pot, it is easier to bluff: It is easier to trick a couple of people than to trick a crowd. With fewer hands out there, chances are better that no one has made a reasonable hand. Some players, especially low quality ones, stay in the hand just to keep you honest. Sometimes it needs to be a persistent bluff over a period of two or three betting rounds. This can be costly if they do not fall for it, so you need to know the opponents before you use this type of bluff.

Tight-passive opponents tend to fold easily and are the best targets for a bluff. Bets put out just as a form of information gathering on this player's hand can turn into a bluff. If you bluff early (pre-flop or flop) against a very tight player and they do not fold, you should think about folding and trying it again on a future round. Your job, in this situation, is to determine whether they have a made hand or are drawing to one.

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When the river card falls and it is apparent that the players with drawing hands did not hit, a bluff often works. It is on the river that even weak players are more likely to follow the age-old advice that the moment you know you cannot win, throw in your cards. If the betting patterns show weakness, it is often profitable to bet strongly when holding a strong Ace or a low pair. Often, you will find some players staying in the hand with a busted draw because of their pot odds, while others feel pot committed in this situation. Just be aware that bluffing with a weak Ace here can be troublesome, because your opponent may have a better kicker or a slightly higher pair they felt was a loser, but that can beat the river bluff.

One bluff that weak players often use far too frequently, especially in freerolls or in the initial stages of a multiple re-buy tournament, is the All-in bluff. With marginal hands at best, they try to steal blinds early in the seating. When they hold a poor hand, they are hoping for a miracle hit to double or triple up. Sometimes these players continue this pattern of all-in until they have a sizable chip lead or until someone stops them. Do not let this type of player frustrate you. It is easiest (and most profitable) to wait until you have a huge hand, call their all-in and then punish them.

Unlike the All-in bluff, and most other bluffs, the Post Oak Bluff differs in that it does not involve a large number of chips. For this, you make a small bet, representing the value bet of a strong hand, rather than the scared bet of a weak one. This is especially effective if you have been making the value bet a common part of your winning hands.

Reasons to Semi-Bluff
As previously shown, bluffing is not as effective in limit games. The semi-bluff is better to use, since then you hold a drawing hand with a strong possibility of improving, but bet as if it is a bluff. When you use it against players without a hand, it functions like a bluff. When you use it against players with a hand, it functions as a form of aggression. It is a powerful tool, as it leads to a deceptively powerful hand if you hit. The reason the semi-bluff works is that, statistically, the type hands you use it on have at least a 25% to 33% chance of winning, and you are rarely more than a two-to-one underdog.

It is best to use the semi-bluff in typical bluffing situations. Its usefulness comes from the fact that any players who recognize it as a bluff may not see when you make your draw. It is more useful (and preferable) against several players, as opposed to outright bluffing, since the odds tend to be better. The semi-bluff is best in late position, on the flop or turn, against mediocre flops, and against poor players. Starting hands like the Blackjack or Suited-connectors are prime cards to use with the semi-bluff. If you do hit after the flop or turn, continue to bet aggressively. However, if you miss you can continue to bet at the pot, or you can muck your cards, depending on your read of your opponents’ cards.

Though there are many financial benefits to successfully using the semi-bluff, it can also, like the bluff, be a source of great loss if you misuse the ploy or try to use it too often. If you semi-bluff with the flush draw and then hit the flush on the turn, a normal one-half pot bet does not give away your hand. Your opponent may suspect a flush, but that does not mean they can call. If you have been portraying the best hand, you should not stop betting when you hit it. Trying to slow-play your hand is dangerous. Build the pot as much as you can to the river, and stack the chips when you win.

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Calculating Odds when Bluffing
One should always look at poker from a statistical perspective, even when bluffing. By using your knowledge of odds, you can determine if it is the right time to bluff. This is particularly useful when there are only one or two players in the hand and the pot has grown large.

It is always good to calculate the odds when you bust a potential straight or flush on the river. You have to have been betting as if you made the hand prior to the river to make this type of bluff succeed. The main reason to bluff in this situation is that you know you have lost the hand if you fold or call. The only way you have a chance of winning is convincing the opponent you hit. This is a situation where position and knowledge of the other players help you decide if the odds are good enough to pull off the bluff.

Bluffing, especially when basing the bluff with the odds in your favor, can be unreliable since many players stay in a hand solely on their own pot odds. When bluffing, the odds are never your sole input. You must know your opponents and act accordingly.

Reasons Not to Bluff
Just as important as knowing when to bluff, is knowing when not to bluff. In general, the more players in a hand, the more likely at least one player will call. If someone already has a raise in the pot, it is dangerous to bluff. Bluffing in poker can be a powerful tool, and it is important to know the key bluffing situations. Do not bluff just because you can. It is a common beginning player mistake to bluff a certain number of times per session, or repeatedly in the same situation, such as from the button. Like finding reasons to fold, you should always be looking for reasons not to bluff. In most cases, it takes a feel for a table to decide to bluff. When you do bluff, keep in mind that other players are also looking for an opportunity to bluff. Maybe you spot them bluffing in a common situation or they spot you. The bluff only works if you get away with it, so use it sparingly.

Do not bluff when other players are expecting it. A huge tell is consistently bluffing in the same situation. Always consider this rule before attempting a bluff. When you have been caught bluffing, other players may attach the label of a poor bluffer to you. Take some time to let them forget the hand where you were caught and begin rebuilding a reputation as a solid player so you can eventually bluff again.

Do not try to bluff with a dangerous flop on the board. If the flop has an Ace, chances are that someone has a pair of Aces. Aces, even those with low kickers, tend to make it beyond pre-flop. Unless there is an over-riding reason to, do not bluff against Aces. A flop of King–Queen–Nine is also dangerous to bluff against, especially if two cards are suited. Chances are another player has a hand they want to stick with.

As much as weak players love to bluff, they love to catch someone in a bluff even more. Low quality players are much more likely to keep you honest. They do not understand that calling hand after hand is a policy that quickly drains chip stacks. It is much more profitable to play straight up against these players. Bluffing is only effective from a fear perspective in this case, and most weak players do not understand the game enough to be afraid.

If you were just dealt a bad beat, or have lost a series of hands, do not try to bluff. Not only might you actually be on tilt, other players expect you to be on tilt, and are more ready to call you. Another time not to bluff is if you limp into the pot pre-flop, since other players think you have a poor hand and expect a bluff.

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Reasons Other People Bluff
Deciding when others are bluffing is not about reading tells: It is about identifying the situations where bluffing is plausible, and when other players may bluff. Generally, you can look at the reasons you would bluff and apply these to your opponents. Naturally, you have to know the players and be able to evaluate their play.

One reason players bluff is they are trying to maintain their initiative, despite a bad flop. If they bet strong pre-flop from a poor position, and the flop comes out rainbow 5–7–7, they may be just trying to keep momentum going and attempt to bluff their way out of the hand. They are probably drawing to over-cards, or they may have a middle pair. A re-raise could have them rethink their strategy, and it might give you another betting round or two to make your hand.

Sometimes the pot odds are so great that, no matter how bad their hand appears, they have to go for it. It is almost certain someone is going to bluff against a big pot. With strong pot odds, you probably also want to stay in the hand. The most common time to pull off a bluff is when the field is reduced to heads-up play: It is much easier to trick just one person. Your observations of the previous rounds and evaluation of the current board are crucial in determining what cards the other player might hold.

Opponents sometimes bluff when the flop eliminates their ability to acquire a draw. Other times, they bet strongly because they have a good hand. You really have to know the player to determine why they are betting. If a player bets on the flop, then checks on the turn, they are often on a draw that has not hit and are trying to buy a free card. By betting strongly back at them, you can re-take the initiative. If a player bets on the flop, bets on the turn and then checks on the river, they often were on a draw that did not hit. Again, they are probably trying to buy a free card. If you bet strongly back at them, you can attempt to re-take the initiative and often force them to fold.

Calling the Bluff
Though you should not invest much effort in stopping a persistent bluffer, an occasional attempt can have advantages. If the bluffers are taking advantage of other players at the table when you are not in a hand, let them. It should only matter to you if they are taking your money, or money you are trying to take from others. A high- quality, tight-aggressive player, taking in more than the average number of pots, must be successfully bluffing at times.

If you decide to try to stop the bluffer, the best way to do it is with a strong hand. Though trying to represent a stronger hand than the bluffer may be a good way to stop their actions, actually having a good hand is better. If the bluffer was on a semi-bluff and hits, trying to stop them with only heart can cost you a lot of money. If you suspect the actions at the table are those of a habitual bluffer (or blinds thief) and you do not have a strong hand, use the same strategy you would with any bluff. Bluffing a bluffer, especially with a solid semi-bluff, does have the advantage of not facing an actual strong hand.

If you decide not to call another player’s possible bluff, there is another way to try to gather information. By saying, “Nice bluff,” as you muck your hand sometimes causes an opponent to flash their hand to prove it was not a bluff or to prove how smart they were in successfully bluffing the table.

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